DTC Marketing Planning Executive
As the DTC Marketing Executive, you will co-ordinate the planning and delivery of the seasonal DTC content under the guidance of the Senior Marketing Manager, to deliver the brand and value proposition to the consumer.
You will get the opportunity to work across functions and regions (EMEA, USA), adding value through the delivery of exciting digital content and implementing smooth process as you go. One day you could be working with our regional and channel planning teams to understand specific channel and regional needs, ensuring one consistent representation of the brand. The next day you could be collaborating with colleagues on the planning, creation and delivery of marketing assets, including developing individual briefs based on the seasonal marketing plans.
This fast-paced role will also encourage you to recommend improvements to processes and procedures, improving current ways of working, allowing you to make your mark.
You’ll follow clear marketing strategies and find innovative ways to bring these to life building global recognition through some clever thinking and great work. You’ll also work closely with creative teams, making sure that work is on brand, as well as on brief. Above all, you’ll make sure that our marketing gets people inspired by Clarks.
With experience of working in a faced paced organisation, you’ll have excellent planning skills and be able to clearly, accurately and concisely communicate and document what is needed for the end user. You’ll be happy using your initiative, solutions focused and enjoy working as a part of a team; cool, calm and collected in the face of looming deadlines and able to manage more than one project at a time.
With a good appreciation of marketing tools and techniques, you’ll have some experience in a marketing environment with an understanding of content creation. But you’ll be hungry to learn more. You’ll know what it takes to keep marketing fresh, innovative and interesting – so you’ll have the confidence to implement new ideas and inspire those around you. Creative, exceptionally organised and a great planner, you’ll also be able to build strong working relationships, using your great communication skills. Ultimately, you’ll have the passion and skill to help to grow our footwear brand across the world.
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking; a combination of invention and craftsmanship that’s remained at the heart of what the brand does now.
In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950 to the iconic Wallabee, each design has an instantly recognisable signature – a unique combination of craftsmanship and innovation that make it unmistakably Clarks.
Clarks is a global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide supported by nearly 10,000 employees across the world.
As well as development opportunities, pension and a competitive salary, you’ll also enjoy 25 days’ holiday (plus bank holidays) and, as everyone loves new shoes, you’ll also get a very healthy discount on our products.
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Clarks International believes that the principle of equality of opportunity is fundamental to the company’s operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.